Facebook Twitter Instagram
    Facebook Instagram Twitter YouTube LinkedIn
    Dr David Marlin
    Header image
    • News
      1. News
      2. Blog
      Featured
      24 May 2022

      Equine professionals around the globe unite to secure sport horse welfare

      Recent
      21 June 2022

      Rein Safety Survey Winners Announced

      15 June 2022

      Managing dogs in HOT weather

      10 June 2022

      Blog – Biomechanics of horse riders with relation to posture, balance and asymmetry

    • Resources
      • Articles
      • Product Reviews
      • How To
      • Feed Materials In Focus
      • Research/Papers
        • Research Reviewed
      • References
      • Glossary
    • Webinars
      • Upcoming
      • Previous
    • Podcasts/Videos
      • Podcasts
      • Videos
    • What’s On
    • Website Guide
      • Guide to the Site
      • Why Join?
      • Become a Member
      • About Dr David Marlin
      • Our Team
      • FAQs
      • Services & Contact
    • Members Area
      • Your Membership
        • Manage Your Subscriptions
        • Edit Your Details
        • Renew Here
      • Member Offers
      • Member’s Questions
    • Log In
    Dr David Marlin
    You are at:Home»News»Blog»The Google Curse
    The Google Curse

    The Google Curse

    0
    By David Marlin on 9 November 2020 Blog

    If you want to find something out these days, chances are you Google it! The word is now even in
    the dictionary: Googling – to search the internet for information; to use a search engine to find information.

    I guess a lot of people realise how Google works. It learns what you search and what you “like” or read and then it shows you more of the same. Sounds great. But if you have a habit of clicking on poor, inaccurate and misleading information….guess what? It will show you more of the same. And, of course, by spending money on Search Engine Optimisation (SEO) and Google Adverts, anyone can get their information to appear at the top of your page, or at least on page 1. So when something pops up on page 1, just think: it could be very popular, but it could have also been very heavily funded to get there.

    If you really want to know what the internet looks like, other than see what the internet thinks you want to see, then try opening an incognito window and/or clearing your cache. This is an exercise I do now and then.

    I like to believe I know a little about the topic of Exercise-Induced Pulmonary Haemorrhage (EIPH) or “bleeding” in horses. I have published a number of papers in that area, worked with Dr Colin Roberts, Prof Bob Schroter, Dr Richard Newton and Prof David Poole and others on a number of projects, attended two Havemeyer workshops on EIPH, being the organiser of the second one. So today I went incognito and typed in “EIPH horse” in Google. This is what came up on page 1.

    No.1. The Horse.com – EIPH: Exercise-Induced Pulmonary Hemorrhage.
    A post by Dr Ray Geor from Nov 1 2001! Overall, it’s a well balanced review of the topic, but of course there has been a lot of new research since 2001 – 88 papers to be precise. So this article, whilst very good at the time, is now clearly out of date.

    No.2. MSD Vet Manual – Exercise-induced Pulmonary Hemorrhage in Horses.
    An article by Bonnie Rush, a vet who was at Kansas State University at the time. Content last modified 2014. 32 new papers on EIPH since 2014. It’s a very short and superficial entry.

    No.3. Plusvital – EIPH: Everything You Need To Know About “Bleeding” In Horses.
    No author. No date. It’s a very superficial piece and essentially is written to introduce and promote a supplement for EIPH support. There is no evidence provided to show that this supplement’s ingredients can help reduce EIPH and this promotion would be illegal if the website was in the UK as it mentions the supplement in relation to a clinical condition (EIPH) and so contravenes the Veterinary Medicine Directorate rules. The position of this piece at no.3. means that it has been heavily funded to appear here.

    No.4. Wikipedia – Exercise-induced pulmonary hemorrhage.
    Enough said! In the past, I attempted to correct some of the errors on this entry, but they were reverted by someone else, so I gave up. A mixture of accurate and misleading information.

    No.5. Haygain – Lung Bleeding (EIPH) in Horses – It’s Not Only Racehorses!
    February 2019. Author – Dr David Marlin! This surprised me. It’s a short article aimed at horse owners. At least haemorrhage is spelt correctly.

    No.6. Veterinary Clinics: Equine Practice. Exercise-induced pulmonary hemorrhage.
    A multi-author entry by Rik Birks, Mary Durando and Steve McBride. A fairly thorough and balanced review but dated April 1 2003. 72 new papers published since then, so out of date.

    No.7. American Association of Equine Practitioners – Review of Alternative Therapies for EIPH.
    Prof Howard Erickson, Tammi Epp and Prof David Poole (all Kansas State University). A good paper but
    2007!

    No.8. Vetstream. Lung: EIPH (exercise-induced pulmonary hemorrhage)
    Contributor(s): Christopher Brown, Timothy Mair, Nicola Menzies-Gow, Prof Jonathon Naylor, Colin Roberts. Should be good but not accessible unless you subscribe. No indication of when it was published or updated. Shame an English site is using American spelling ☹

    No.9. Protect from EIPH (Lung Bleeding) – FLAIR Strips.
    Generally some good information. I contributed some material to this site. But not dated.

    No.10. Vet Times.
    Exercise-induced pulmonary haemorrhage: risk factors, clinical signs and prevention. David Rendle. July 2016. 20 new papers since 2016. Sadly fails to cite a number of relevant papers.

    So, as an illustration, the first page of a Google search only reveals one recent article on EIPH, although I’m actually pleased it was one of mine. Generally, the information on EIPH is reasonably accurate although in most cases outdated. Of the top ten, three articles were from companies and one source was not accessible without a subscription.

    In the future, I’m going to look at some other search terms and see what they throw up! Sarcoids, turmeric and sweet-itch treatments would seem to be good contenders.

    Related posts:

    1. Marlin Scientific References to 2020
    2. Bleeder – Facts, Fiction and Future Direction
    3. Lung Bleeding (EIPH) in horses – It’s Not Only Racehorses!
    4. Podcast – Respiratory Problems in Horses by Dr David Marlin
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    David Marlin

    Dr David Marlin is a physiologist and biochemist who has worked in academia, research and professional sport. He has worked in the equestrian and veterinary world and in human sport, healthcare, medicine and exercise science. In 1989 David obtained his PhD from the UK’s leading sports university, Loughborough University following a four-year study on the responses of Thoroughbred racehorses to exercise and training, undertaken at the renowned Animal Health Trust in Newmarket. You can read David's full biography in the Our Website section.

    Related Posts

    Lung Bleeding (EIPH) in horses – It’s Not Only Racehorses!

    Bleeder – Facts, Fiction and Future Direction

    Marlin Scientific References to 2020

    Introduction from David
    https://vimeo.com/478007186?loop=0
    Popular Posts
    • Equine Calmer Survey 2021Calmer Survey 2021 – take the survey and be in with a chance to win a goody bag worth over £100
      In News
      18 October 2021
    • A plea from RSPCA Officer to Dr David Marlin to help educate the owners of laminitic equines
      In News
      23 May 2022
    • RSPCA Officer’s plea for more care of laminitic horses
      In News
      30 May 2022
    • Electrotherapy by Dr Gillian TaborWebinar – Devices and Gadgets – Electrotherapy – Dr Gillian Tabor
      In Webinars, Webinars/Vids/Pods
      5 June 2021
    • Discussion – Could we offer our horses more social interaction and avoid stabling them ALONE?
      In News
      30 November 2020
    • Feeding forage in practical terms by Dr Helen Warren
      In Webinars, Webinars/Vids/Pods
      10 July 2021
    Join Now Banner
    About

    The drdavidmarlin.com site is an independent information resource for all equestrians. A source of unbiased, science-based research, we deliver news, and product reviews, with webinars, podcasts and articles covering the full breadth of the equine world.

    David Marlin has been involved with horses all his life and is an experienced equine scientist. He has always been passionate about equine welfare and as a result has been involved in many campaigns. You can read more about David in the About Page.

    Become a member today to get access to all this site has to offer!

    Become a Member

      Facebook Twitter Instagram YouTube LinkedIn
      Copyright © 2022 Dr David Marlin
      • How To Join
      • Website User Guide
      • FAQs
      • Services & Contact
      • Legal – Disclaimers, Terms, and Policies
      • Sitemap

      Type above and press Enter to search. Press Esc to cancel.

      We are using cookies to give you the best experience on our website.

      You can find out more about which cookies we are using or switch them off in settings.

      Dr David Marlin
      Powered by  GDPR Cookie Compliance
      Privacy Overview

      This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

      Strictly Necessary Cookies

      Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

      If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.